Vittoria

Vittoria is one of the world’s leading manufacturers of bicycle tires with an annual production of more than 7 million tires and 900,000 high-performance tubulars and cotton tires. Its R&D center develops the best racing tires at all levels. Vittoria also entered the premium wheel market in 2014.

Vittoria is the first company in the world to use graphene in its bicycle tires. Graphene is incredibly durable, and at the same time very light, 200 times stronger than steel, 200,000 times thinner than a single hair. Vittoria developed this revolutionary technology over the course of four years, made 500 prototypes, and then launched the Vittoria Graphene bicycle tire in 2015, followed by Vittoria Graphene bicycle wheel, the year after. Adding an annual 15% increase to its revenue. Dazzling fact: Vittoria is the single largest buyer of graphene for bicycle tires on the planet.