MyPura

Pura is a UK based company, launched by new parents Guy and Abi Fennell who are on a mission to democratise eco-friendly baby products for all.The brand combines high quality, eco-friendly credentials with a more affordable price point, and launched with 100% plastic-free, 100% biodegradable and 100% compostable baby wipes in June and Hand Cleansing Gel in August, with further product launches planned for 2021. Pura’s nappies are designed in the UK and sourced from Germany, while all other Pura products are designed and made in the UK.

The brand is the only baby-care brand to partner with the Woodland Trust and is also working in partnership with The Hygiene Bank, a grassroots community initiative that provides personal care products to those who need them across the UK, as well as making both financial and product donations to the NSPCC to help families in need.